Neon

The neon sign culture was at its peak in the mid-20th century when glowing neon signs became iconic symbols of American modernity, commerce, entertainment, and urban vibrancy. It transformed cityscapes in places like Las Vegas, LA, and NYC into dazzling spectacles of possibility, representing both glamour and the promise of the electric age for businesses like diners, motels, and theaters. 

Chief Hotel Court - Neon Sign, Freemont Street, Las Vegas, February - 2009

The Chief Hotel Court signage is believed to have been inspired by the train cars from the Atchison, Topeka, and Santa Fe Railroad, which once featured similar branding. Other properties on the Las Vegas Strip that utilize indigenous symbols as an inspiration for their architectural design. The motel, which originally opened in 1940 and operated briefly as Chief Autel Court, had one neon sign that lasted until the their closure in ‘89.

Freemont Street Experience, Las Vegas, February - 2009

Freemont Street , Las Vegas, February - 2009

House of Blues, Disney Springs, Orlando, March 2024